Still Waiting for a Response? Time to get Creative.
Posted on August 25, 2014 in Recruiting 101
I know what you’re thinking, “not another article about how to get email responses!” If you’re reading this, you’ve probably read at least three other articles offering the same advice—- do something different. What is left to say that hasn’t been said multiple times before?!
Well for one: try picking up the phone and calling your potential candidate.
A Recruiter should have simplification constantly in mind when looking for candidates to place. You may be making their job search easier, but how easy is it for them to work with you? When scheduling an initial chat, simplify things by calling them and eliminating that painful back and forth of scheduling. When discussing your open roles, simplify their research by doing it for them. When reviewing their resume, simplify their editing by offering suggestions (make the edits yourself if you have permission). When prepping them for an interview, tell them how to best to present their abilities to that specific hiring manager.
Simplify. Simplify. Simplify.
Simplification not only makes the active candidates want to work with you, but the passive ones as well. And that’s what makes a great Recruiter great—-they work with candidates ON and IN the market (active and passive).
Now on to those pesky email responses you’re not getting.
Inconsistency in your reach-out and follow-up can lead to inconsistency in the responses you receive. Thus, the most important rule is to have a strict regimented reach-out strategy that covers all angles—-calls, emails, LinkedIn, even Facebook/Twitter/other social media. If you’re not getting a response, attack from every angle to ensure that they are at least receiving your message. If you’re still hitting a wall, it’s time to get creative. I’m a sucker for personalized subject lines. Who doesn’t like a good subject line? Some of my favorites include:
“TGIFridays is now offering UNLIMITED APPS. This is HUGE.”
“There is a Purple Monkey on your balcony”
“I thought you would open this email, but my subject line isn’t funny enough.”
Of course the body of your email should address the ridiculous nature of the subject line, but then quickly get back on track. Avoid subject lines that are inappropriate in any way, we are professionals after all.
Now go out there and get creative!