The Language of LinkedIn
Posted on January 18, 2016 in Recruiting 101
In the world of social networks, there’s a lot to do about Linkedin.
The platform is the hub for anyone looking for a job, looking for an employee, or anyone seeking inspiration to better themselves professionally. There are several different things that make you stick out on LinkedIn, some good and some bad.
A Good, Professional Picture
Professional is such a relative term if you think about it. This could mean, “suit and power pose,” or just a nice picture of you in a modest outfit. Make sure that the photo has decent lighting and it’s crisp. A blurry picture makes the profile look rushed, and an overexposed picture lacks authenticity.
A Short and Sweet Summary
Summaries on LinkedIn are hit or miss, because people don’t really know what to write. What you need to know is that you need to convey: what kind of professional you are, what you are looking for, and how you can contribute to a company. Best practice would be to write about 4-5 sentences, and no more than that.
Your Most Recent Experience, with Good Details
There’s no need to add your high school job to your LinkedIn profile. However, your most recent experience, including achievements will look very good on your LinkedIn. If there are a lot of things you can talk about for a certain position, pick 3 at most. The 3 that you pick should highlight a broad spectrum of skills you have.
Any Examples of Your Work
If you are in a creative field, add a taste of your portfolio! I film on the side, so I’ve added one of my favorite videos I helped put together. This could be something that you’ve put together for a newspaper layout, a website you designed, or your contribution to a fashion line. Just a few examples! People like visuals.
Your Contact Information
This does NOT mean, add your phone number, facebook, Skype username, whatever. Just a professional email will do. Don’t add your “email@example.com” email, add your nice looking “firstname.lastname@example.org.” Hiring managers will take you seriously.