The AdTech industry in New York City has experienced significant growth over the past few years, and it shows no signs of slowing down. In 2023, the AdTech industry is expected to continue its upward trajectory, with a focus on innovation, automation, and data-driven solutions. This growth has led to an increased demand for talent in the AdTech space, making recruitment a critical focus for companies seeking to remain competitive. In this post, we will explore the trends and insights that are shaping AdTech recruitment in NYC in 2023.

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Data Science and Engineering Roles Are in High Demand‍

As AdTech becomes more data-driven, the demand for data science and engineering talent has increased significantly. Companies are seeking data scientists, data analysts, and engineers who can develop algorithms and models to optimize AdTech processes and generate insights from data. Candidates with experience in machine learning, artificial intelligence, and big data technologies are in high demand.

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Creative Talent Is Still Valued

While data science and engineering roles are critical, creative talent is still valued in AdTech. Creative roles such as graphic designers, copywriters, and art directors are in demand, as companies seek to develop engaging and impactful advertising campaigns. Candidates who can combine their creative skills with an understanding of AdTech and data analytics are highly sought after.

Automation and AI Are Transforming Recruitment

Automation and AI technologies are transforming the recruitment process, making it faster and more efficient.Companies are using chatbots, applicant tracking systems, and AI-powered tools to screen resumes, schedule interviews, and assess candidates. These technologies are also helping recruiters to reduce bias in the hiring process, making it more inclusive and diverse.

Remote Work Is Here to Stay

The COVID-19 pandemic has accelerated the adoption of remote work, and it is now a permanent feature of many AdTech companies. Remote work has opened up opportunities for companies to access talent from around the world, making the talent pool even more diverse. Companies are now seeking candidates who are self-motivated, adaptable, and comfortable working in a remote environment.

Diversity and Inclusion Are a Priority

Diversity and inclusion have become a top priority for AdTech companies in NYC. Companies are actively seeking to create a more diverse and inclusive workplace, with a focus on hiring candidates from underrepresented backgrounds. Companies are also investing in training and development programs to support diversity and inclusion initiatives.

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In conclusion, AdTech recruitment in NYC in 2023 is characterized by a strong demand for data science and engineering talent, a continued focus on creative skills, the adoption of automation and AI technologies, the normalization of remote work, and a commitment to diversity and inclusion. Companies seeking to attract and retain top talent must stay abreast of these trends and adjust their recruitment strategies accordingly. By doing so, they will be well-positioned to succeed in the highly competitive AdTech landscape.

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